by application · founders only
The go-to-market system that turns founder authority into pipeline, capital, and talent.
the problem
Your competitor isn’t better than you. They’re just easier to find.
Customers, investors, key hires, and the press decide before they ever talk to you. If they haven’t heard of you, it’s already a no.
We’ll show you where you’re losing before the first conversation.
iMessage
Today 9:12 AM
Hey Dana! Any thoughts after Tuesday's demo?
ReadHey! Honestly the team really liked it
But we're going with adamant. Our CEO has followed Yash for a year, so it was an easy sell internally
Sorry 🙏
You’re the best salesperson, fundraiser, recruiter, and spokesperson your company has.
You just can’t be all four in public and still run the company.
That’s where we come in
We build your reputation so all four get easier, without taking time on your calendar.
how it works
Four moves. You only make the first.
You talk. We do the rest.
- Capture
We get it out of your head.
A few short sessions. We pull out what you know, so you never start from a blank page.
Interview guide- Why do great founders lose to louder ones?
- The client adamant almost lost.
- What should a founder never outsource?
REC24:18Founder session with Anshul
TranscriptSaved to idea bank…founders think they have a marketing problem. They have a visibility problem. The product is rarely why they lose…
Idea bank · from one session- OpinionIt's a visibility problem
- StoryThe client we almost lost
- FrameworkFour public jobs
- Create
We make it unmistakably yours.
Posts, video, carousels, and articles. One point of view, in your voice.
Short video“You don’t have a marketing problem.”
LinkedIn post · Anshul, founder of adamantMost founders don’t lose to a better product. They lose to a founder people already know…
1/7The visibility gap2/7Why the known founder wins3/7How to close itLong-form articleFounders don’t have a marketing problem
Team memoWhere adamant is going - Distribute
We put it where decisions get made.
One idea, everywhere your customers, investors, and hires look.
Core ideaIt’s a visibility problem.in
/} - Convert
We turn attention into conversations.
UTMs, ManyChat, and your CRM, wired so every deal traces back to the post that earned it.
Attention to conversationQualified and routed- SeenPost, reel, article
- EngagedComments, saves, DMs
- EnquiredPage, form, DM flow
- BookedCall with Anshul
The tracking stackManyChat partner- UTM trackingEvery link tagged, so every visit has a source.?utm_content=gap
- ManyChat automationsDM flows that answer and qualify, day and night.
- CRM attributionEvery deal tied to the content that started it.HubSpot or your stack
What it moves
Built for the four things every founder is chasing.
- 01
Pipeline
Customers and deals
Customers arrive already trusting you.
- 02
Capital
Investors
Investors know your thinking before you walk in.
- 03
Talent
Key hires
Key hires come looking for you.
- 04
Authority
Press and media
The press calls you for the take.
how we work together
From first call to a running machine.
A quarter, minimum. One week of discovery, three weeks of build, then we run and sharpen. You approve. We execute.
- 01Week 1
Foundation
Get clear on the market, the targets, and your voice.
- 01DiscoveryYour market, your edge, and where you're losing today.
- 02ICP and channel identificationWho we need to reach, and where they look.
- 03Voice and point of viewWhat you stand for, and what you never say.
✓A plan you sign off
- 02Weeks 2 to 4
Build
Stand up the engines that turn your thinking into demand.
- 04The content engineCapture sessions, writing, editing, and your approvals.
- 05The demand engineUTMs, ManyChat flows, pages, and your CRM, wired.
✓Both engines live
- 03Week 5 onward
Run
Publish, capture demand, and sharpen every cycle.
- 06Go livePublishing and outreach across every channel.
- 07Review and sharpenRead-outs against pipeline, capital, hires, and press.
✓Results that compound
Two minutes. We'll tell you straight if we're the right fit.
Services
Four disciplines. One team.
Use one, or run all four together.
- FrameworkThe Visibility Gap
- SeriesEP. 01Known Before the Call
- NewsletterDispatch
- BookFounder-LedAnshul
Travels onOwned IP
01Ideas you own, built to compound for years.
- Frameworks
- Shows and series
- Books
- Quote requested
“Content is the easy part. Customers, capital, and talent are the job,” says adamant’s Anshul Sharma.
Newsrooms we pitchPress and Media
02Get quoted, not overlooked.
- Narratives and outreach
- Podcasts
- Keynotes
- Company narrative
- ✓Investor pitch deck
- ✓Internal comms strategy
- ✓Company and founder brand aligned
SRMJKWhole team alignedNarrative and Comms
03One story, told the same way inside and out.
- Company narrative
- Internal comms
- Investor updates
- ✓ Every lead qualified and routedManyChat{ }Custom automationCRMYour site
AI Systems
04ManyChat partners, plus custom automations. Every lead captured and routed.
- ManyChat flows
- Custom automations
- CRM and attribution
dispatch
Not ready to start yet? Steal a dispatch.
The playbooks and thinking we use with founders, written down. Take what’s useful, no strings attached.
Read every dispatch →before you apply
The questions founders ask us. Answered straight.
Every one of these comes up in a first call. Here they are now, so you can decide before you spend a minute.
01I already post. Why would I need you?
Posting isn't a system. We turn what you know into one clear point of view, put it everywhere your buyers, investors, and hires look, and trace what it earns. Plenty of founders post. Very few compound.
02Are you a ghostwriting or content production agency?
No. Agencies sell output: posts, videos, volume. We build the go-to-market system around your authority, from positioning and distribution to demand capture and attribution against pipeline, capital, and talent. Content is one part of that system, never the product.
03Won't it sound like someone else wrote it?
Not when it starts from you. Everything begins with your own words from capture sessions, shaped to a voice we define together in week one. Nothing goes out without your approval.
04How much of my time does this really take?
A few hours a month for capture sessions, plus approvals. That's the whole ask. The packaging, publishing, and follow-up are ours.
05Why not hire someone in-house instead?
One hire rarely covers strategy, writing, video, press, automation, and attribution. With us it's one team doing all of it, live from week five.
06When will I see results?
Everything is live by week five. Reputation compounds, which is why we commit to a quarter at minimum and review against pipeline, capital, and talent as it builds. We won't promise overnight numbers.
07How will I know it's working?
UTMs, ManyChat flows, and your CRM are wired together, so enquiries trace back to the content that started them. You see what earned the meeting, not just what got likes.
08What does it cost?
A starting retainer is around $2,000 a month. It can be restructured depending on scope, and everything is agreed in writing before we start.
09Why only a few founders at a time?
Because the work is built around one person's thinking. A small roster is the only way every founder gets the depth this takes.
by application
We don’t take every founder. We take the ones worth backing.
We work with a few founders at a time. Tell us what you’re building.
- 1
You apply
Two minutes. A quick fit check comes first.
- 2
We talk
If it's a fit, a focused call with the team.
- 3
A plan, in writing
Scope, cadence, and investment, agreed before we start.