author
Anshul Sharma
Founder & CEO, adamant
Eight years on one problem: making companies easier to understand, believe in, and buy from. adamant is that work, built for founders.
- Media placements earned for a leadership team
- 100+
- Media placements earned for a leadership team
- A company's LinkedIn audience, grown in under three years
- 147K → 421K
- A company's LinkedIn audience, grown in under three years
- Views on a campaign that won 13+ marketing awards
- 50M+
- Views on a campaign that won 13+ marketing awards
- Founders, leaders, and professionals trained in AI
- 15,000+
- Founders, leaders, and professionals trained in AI
in his words
“A founder's reputation doesn't grow by posting more. A post is a small unit of work. The system around it decides whether your thinking reaches the people who can act on it.”
why he’s built for this
He builds narratives that sell
From taking a company into the UK on the back of a consumer report to writing the pitch, objection handling, and sales narrative a 15-person team sold with.
He's made leaders visible
He built a leadership visibility program that earned 100+ media placements, and grew a company's LinkedIn audience from 147K to 421K.
He builds with AI, not around it
He has shipped working AI tools, including a CRM-connected lead audit that scores sales pitches in real time, and taught 15,000+ people to use AI well.
He's been the founder
He ran his own agency for four years before adamant, so he knows exactly how little time a founder has, and builds for that.
Campaigns, sessions, and partnerships with
- Cipla
- Britannia
- Sun Pharma
- UltraTech
- Meta
- Coca-Cola
- Kellogg's
- Aditya Birla
- Masters' Union
Previously led communications, PR, and L&D at Schbang, and AI Programs at IIDE.
Everything he’s written
Dispatch →- Field noteNo. 08
What is founder reputation infrastructure?
A definition of the category: the system that turns a founder's thinking into trust with customers, investors, key hires, and press, and connects it to business results.
3 min read
- EssayNo. 07
Personal branding for founders: what to build instead
Founders search for personal branding because they want to be known. Here's why a personal brand rarely delivers customers, investors, or hires on its own, and what founder reputation infrastructure builds instead.
5 min read
- PlaybookNo. 06
The AEO guide for founders: how to become the answer in 2027
Search is turning into a conversation. Here's how founders get named, cited, and recommended by ChatGPT, Gemini, Perplexity, and Claude, explained without the jargon.
12 min read
- Field noteNo. 05
Why the known founder wins the shortlist
How B2B buyers build a vendor shortlist before they ever take a call, why the better-known founder usually makes it, and a 30-day plan to get your company onto the list.
3 min read
- PlaybookNo. 04
UTMs, ManyChat, and your CRM: the attribution stack
How to track which piece of founder content turned into a customer, an investor meeting, or a hire. A UTM naming convention, a ManyChat keyword flow, and the CRM fields to set up in a week.
4 min read
- EssayNo. 03
Four public jobs only a founder can do
Founder-led sales, fundraising, hiring, and press all depend on the founder's public presence. Why these four jobs have to be you, and how to do all of them without losing the company.
4 min read
- PlaybookNo. 02
The founder visibility playbook
How to build a founder reputation that wins customers, investors, and hires: the capture, create, distribute, convert system we run, step by step, with a 90-day plan.
6 min read
- EssayNo. 01
Founders don't have a marketing problem
Most founders don't lose deals because of their product or their marketing. They lose because buyers, investors, and hires never heard of them. Here's how to tell, and how to fix it.
5 min read
Work with Anshul and the team
We build it around your thinking, end to end.