/} the adamant magazine
Newsletter.
Playbooks, essays, and field notes on founder-led go-to-market. Take what’s useful. Steal what works.
What is founder reputation infrastructure?
A definition of the category: the system that turns a founder's thinking into trust with customers, investors, key hires, and press, and connects it to business results.
Read the field note3 min
- EssayNo. 07
Personal branding for founders: what to build instead
Founders search for personal branding because they want to be known. Here's why a personal brand rarely delivers customers, investors, or hires on its own, and what founder reputation infrastructure builds instead.
5 min read
- PlaybookNo. 06
The AEO guide for founders: how to become the answer in 2027
Search is turning into a conversation. Here's how founders get named, cited, and recommended by ChatGPT, Gemini, Perplexity, and Claude, explained without the jargon.
12 min read
- Field noteNo. 05
Why the known founder wins the shortlist
How B2B buyers build a vendor shortlist before they ever take a call, why the better-known founder usually makes it, and a 30-day plan to get your company onto the list.
3 min read
- PlaybookNo. 04
UTMs, ManyChat, and your CRM: the attribution stack
How to track which piece of founder content turned into a customer, an investor meeting, or a hire. A UTM naming convention, a ManyChat keyword flow, and the CRM fields to set up in a week.
4 min read
- EssayNo. 03
Four public jobs only a founder can do
Founder-led sales, fundraising, hiring, and press all depend on the founder's public presence. Why these four jobs have to be you, and how to do all of them without losing the company.
4 min read
- PlaybookNo. 02
The founder visibility playbook
How to build a founder reputation that wins customers, investors, and hires: the capture, create, distribute, convert system we run, step by step, with a 90-day plan.
6 min read
- EssayNo. 01
Founders don't have a marketing problem
Most founders don't lose deals because of their product or their marketing. They lose because buyers, investors, and hires never heard of them. Here's how to tell, and how to fix it.
5 min read
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